Yesterday's Media Guardian contained a feature on forward-thinking brands mining Search's vast commercial potential, beyond mere Direct Response traffic generation. Inset, a box titled Strategic …
Hortal.com Blog
The good, the bad, the ugly – Spain: protectionism and the lawless Internet
It was announced yesterday that a judge in Spain has granted an injunction against Ryanair preventing them from canceling flights sold by screenscrapers. Ryanair recently introduced a policy of …
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The eBusiness CEO's lessons from the LSE outage
The London Stock Exchange (LSE) was taken down for a whole day last week after a systems outage followed by disaster recovery which failed to work. Many of us would recognize this situation as …
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3 steps to building the perfect online store (eBusiness secrets 3)
eBusiness Secrets is a series of in-depth articles about Internet mediated Business and Commerce, what makes a great eBusiness and how do the best ensure they keep thriving online. The credit crunch …
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e-Consultancy Q&A: Roberto Hortal on Comparison Sites
e-Consultancy's blog have just published an interview with me. In it, I speak positively about comparison sites, describe the challenges surrounding sales attribution across different channels and …
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The Future of Digital Marketing 2008
I've just finished my talk on the Future of Digital Marketing conference. I've been working on bits and pieces for the presentation for the past couple of weeks, yet I was afraid that I wouldn't have …
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